ABOUT US

We built the
platform we needed
but could never find.

Cloud Salon was founded by a hairstylist who spent 12 years managing bookings in WhatsApp groups and chasing payments over text. There had to be a better way.

47,000+

Independent professionals

320,000+

Bookings this year

$35M+

Paid out to professionals

4.9★

Average platform rating

WHY CLOUD SALON

Started behind the chair.
Built for everyone behind the chair.

In 2020, during the first lockdown, Amara Osei had 800 regular clients and no reliable way to contact them. No CRM, no booking system, no automated reminders. Just a phone with thousands of unread messages.

She spent 14 hours rebuilding her client list from Instagram DMs and WhatsApp threads. Then she called James Whitfield, a friend from university who had spent a decade building marketplace software at scale.

They built the first version of Cloud Salon in eight weeks, launching it to 40 of Amara's colleagues in Manhattan, New York. Within six months, 2,000 professionals were on the waiting list.

Four years later, Cloud Salon is home to more than 47,000 independent beauty professionals across 15 US major metropolitan areas — and we're just getting started.

OUR JOURNEY

Four years of building in public.

2020Founded in a kitchen in Peckham
2021First 100 professionals join
2022Series A — £4.2M raised
2023Expansion to 12 UK cities
2024£28M paid out to professionals
WHAT WE STAND FOR

The principles that shape every decision we make.

When we face a hard product or business decision, we come back to these four ideas.

01

Craft first, scale second.

Beauty is a practice of precision and intuition. Every professional on Cloud Salon is vetted not for volume, but for quality of work and depth of care.

02

Independence, not dependence.

We build tools that make professionals more powerful — never tools that make them dependent on us. Your clients, your pricing, your calendar. We're just the infrastructure.

03

Trust through transparency.

We show real reviews, real pricing, real availability. Clients know exactly what to expect. Professionals know exactly what they earn.

04

Community over competition.

The beauty industry thrives when professionals support each other. We invest in education, mentorship, and the connections that help careers grow.

THE PROCESS

How it works

01

Discover

Search by service, location, and availability. Browse verified professionals and salons near you.

02

Book

Choose your service, select a date and time, and confirm your appointment in seconds.

03

Enjoy

Get your service and leave a review to help the community find great professionals.

GOOD TO KNOW

Questions, answered.

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